Many people will never read a book about personal finances. The Wealthy Barber did well because it was about friends hanging out together, talking about things like baseball and cutting hair, as well as money.
For those who find books a slog, watching a video may appeal in a way the printed word does not. The whole world is on YouTube. Now I am too.
On April 15, I was the master of ceremonies at a news conference to launch a series of free online videos, based on the Financial Basics workshop I helped develop with the Financial Consumer Agency of Canada and the Investor Education Fund.
Since 2010, I’ve hosted the four-hour Financial Basics workshop at the Chang School of Continuing Education at Ryerson University, reaching about 100 people at a time. (The next one is Tuesday, May 13, 5.30 p.m.)
Ryerson is committed to financial literacy. It insists on keeping these workshops free to the public. Anyone can attend. No solicitations allowed.
Former Chang School dean Gervan Fearon decided to produce videos to reach a wider audience. The FCAC agreed to subsidize the costs. I appear in the English version. Stephane Veron, a Ryerson professor, appears in the French version.
We knew there had to be something to lighten the mood. Money lessons can be tedious.
Since there was no budget to hire actors, the producers decided to tell stories using Twitter and text chats among friends.
Hope you like the results. There’s a two-minute preview at the top of the page, letting you know about the objectives for the video project.