I did a column yesterday about those in-your-face bank commercials and why they’re getting so weird.
But there’s one I missed that’s pretty offensive, BMO and the worry doll. A reader mentioned it and I think it’s a mystery why any advertising exec approved it.
Here are some nasty comments I found online about these North Americans griping about their “investmentitos” while shopping at a third world market:
I hate this commercial. Spoilt first world people with enough money to invest (and travel) condescending to the local vendor (who probably lives on a few dollars a week) about their mucho grande worries. The female tourist is particularly obnoxious.
Because, y’know, us white North Americans have bigger worries than these 3rd world, rural peasants even with their contaminated water supplies, their drought-ridden farms, their starving children… our worries are still so much more… important.
This couple can afford to travel abroad, have “investmentitos” and they are complaining to some 90 year old woman who is trying to feed herself by selling stupid dolls to foreigners about their money issues. Doesn’t BMO think this is a bit insensitive?
Okay, the first time I saw this funny-looking blonde woman trying to translate investments as â€œinvestmentitosâ€ and matching market fluctuations to the tone of her voice â€“ â€œsometimes itâ€™s up, sometimes itâ€™s down,â€ â€“ I kinda chuckled. But after the tenth time it was just annoying. Hm, maybe if I yell louder and put an O on the end of my words sheâ€™ll understand me.
On the plus side, Ally Bank is doing great ads with its use of humour and kids. My husband laughs every time he sees this commercial, every single time.
So, what do you think of the ads by BMO, Ally, TD and Scotia? Any other financial ads you like or dislike?